Master-Planned Communities Drive Higher Sales with Better Product Segmentation

By Gregg Logan

Many of the communities in RCLCO’s 50 Top-Selling Master-Planned Communities (MPCs) of 2016 cited their product segmentation strategy as one of the reasons for their high-volume sales success. In this third edition of the Advisory series on the top-selling master-planned communities, we explore how segmentation strategies are conceived, the challenges developers face in implementing them, and some innovative examples.

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Michael Anderson
Michael Anderson 249 posts

Over the course of his 30-year career, Michael Anderson has worked in the residential development industry in the Pacific Northwest, Northern California and Southern California. He has acquired residential land in excess of $300M for both land development and homebuilding entities and has overseen the construction of approximately 2500 homes. Currently, in semi-retirement, and based out of Newport Beach, CA, Michael continues to invest in and stay abreast of the land markets.

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