Top Builders’ Unique Strategies to Capture Entry-Level Buyers

Being informed and having the capacity to use the data in the right way is key to finding a formula that works, or even better, that profits. For years the top public builders have been analyzing entry-level buyers to come up with an approach that not only delivers the right product to this in-demand demographic, but that also affords them a decent margin.

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Michael Anderson
Michael Anderson 238 posts

Over the course of his 30-year career, Michael Anderson has worked in the residential development industry in the Pacific Northwest, Northern California and Southern California. He has acquired residential land in excess of $300M for both land development and homebuilding entities and has overseen the construction of approximately 2500 homes. Currently, in semi-retirement, and based out of Newport Beach, CA, Michael continues to invest in and stay abreast of the land markets.

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