Master-Planned Communities Drive Higher Sales with Better Product Segmentation
By Gregg Logan
Many of the communities in RCLCO’s 50 Top-Selling Master-Planned Communities (MPCs) of 2016 cited their product segmentation strategy as one of the reasons for their high-volume sales success. In this third edition of the Advisory series on the top-selling master-planned communities, we explore how segmentation strategies are conceived, the challenges developers face in implementing them, and some innovative examples.
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