WD Land on Land Brokerage
Sal Provenza and Curt Crandall, partners at WD Land, a land brokerage firm based out of Irvine, discuss the business of land brokerage. According to Provenza and Crandall, among the greatest challenges for a land broker is to be able to step into the shoes of a client and understand the forces that impact a potential project including costs, market risk and the political environment. In order to do this and as the business continues to become more sophisticated, it is helpful for a land broker to have developed a certain level of technical expertise.